Apricity For a Better You


How can we use NLP techniques to help you?


  • NLP helps to cure phobias, decrease anxiety, reduce stress and overcome neuroses.
  • Improve public skills.
  • Improve leadership skills.
  • Maximise personal effectiveness.
  • Learn how to motivate yourself and others with ease.


NLP was originated by John Grinder (whose background was in linguistics) and Richard Bandler (whose background was in mathematics and Gestalt therapy) for the purpose of making explicit models of human excellence.


Their first work The Structure of Magic Vol. I & II (1975, 1976) identified the verbal and behavioural patterns of therapists Fritz Perls (the creator of Gestalt therapy) and Virginia Satir (internationally renowned family therapist). Their next work Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Vol. I & II (1975, 1976) examined the verbal and behavioural patterns of Milton Erickson, founder of the American Society of Clinical Hypnosis and one of the most widely acknowledged and clinically successful psychiatrists of our times. 

By modelling the techniques of ‘the best’, they were able to get results much faster than had previously been possible. Using NLP to create real positive change for clients in a few hours where previously it had taken months of therapy sessions.


What do the words NLP and Neuro Linguistic Programming mean?


Neuro means relating to the nervous system. The information we take in through our senses influences our neurological function. If we improve the accuracy with which we take in information, i.e. we listen better and are more observant, we are more open to our own and other people’s feelings. This means our brains have better information to help us make decisions. We also increase our ability to communicate effectively (both consciously and unconsciously).


Linguistic is about language.  As we understand and are more aware of language, the words themselves as well as their structure and the way they are spoken (speed, voice tone, rhythm), we get better information for making decisions and communicating consciously and unconsciously.


Programming here refers to habits. We develop habits, some useful, some less useful. NLP teaches us how we can develop and encourage useful habits and reduce less useful habits.


Today, NLP is used in a wide variety of fields including counselling, medicine, law, business, the performing arts, sports, the military, politics and education.


Get in touch to find out more about his powerful model and how it can be used to help you succeed.


Apricity - For A Better You